Yurika S. Grant's Author Site

Random Thoughts

Revelation Isn’t Always Desirable

Revelation Isn't Always Desirable

Revealing the mysteries of the universe.

Mysteries can be tricksy things to handle. Reveal too much and you’ll leave nothing for later. Reveal too little and you could frustrate your audience. Similarly, some mysteries work better when left mysterious, because speculation and hype are great marketing tools. So let’s chat briefly about why revelation isn’t always desirable.

I’ll be talking about Prometheus here, in relation to the Alien franchise. First, a disclaimer: I’ve not seen Prometheus, nor am I likely to. I’m the type of person who loves lore, who enjoys reading all the history and back story and world building behind any franchise I like. Babylon 5, Stargate, Fallout (excluding Bethesda’s), Lord of the Rings, and so on. Anything like this that has a wealth of background to be immersed in beyond the immediate story is my jam. (more…)

The Horrors of Marketing

 

The Horrors of Marketing

Patreon is an excellent service that lets creators earn from their work, and – with any luck and a ridiculous amount of hard work – I hope to one day be earning a living from it, alongside other income streams (because having only one is never a good plan).

Still, while Patreon is indeed excellent… boy oh boy is it also hard to figure out good marketing strategies. I’ve been there a while and, admittedly, I’ve not done a brilliant job so far. I hate marketing, hell, I think most creatives hate it, it’s a hard thing to figure out and it takes time from doing what we actually love; creating.

There’s a reason the likes of Hollywood spend millions of dollars on marketing, because they know it’s key to getting butts in seats at the cinemas. But small-time creators like me don’t have the luxury of massive budgets for marketing our works.

But market we must, if we want to get anyone to read our books, listen to our music, or play our games, so that’s why I’m writing this brief post. To talk a bit about this most vexatious of topics, to try and give you some idea of the horrors creatives go through attempting to figure this stuff out. (more…)

Youthful Problems

Youthful Problems

Have you ever played Rise of the Tomb Raider? If not, no worries, there are plenty of examples of what I’m going to talk about in other media. Either way, in this game the main character Lara Croft talks about a MacGuffin that can unlock the secrets of immortality. She talks about how it would change everything, stop sickness and disease, and all the usual nonsense people think up in these situations.

So let’s think for a moment about why this line of thinking is naïve and catastrophically flawed. First, yes, the basic premise Lara is discussing here is correct. A fountain of youth or other immortality device would have the potential to change the world and, more appropriately, humankind. But for the better?

Hardly. It’s true that a variety of human maladies could feasibly be either eradicated or heavily improved by something like this. But given humanity’s bloody and unpleasant history, do you honestly believe this is the outcome we could expect? (more…)

Goodbye, Skype, You Won’t Be Missed

Not long ago, Microsoft finally discontinued Skype 6.21 and other earlier versions. I’ve been using this for the last year or two because the kiddie version of the UI they introduced in version 7 onwards disgusts me on a whole bunch of levels. So Microsoft have, once again, lost customers because of their own pig-headed idiocy in not listening to the thousands of complaints about the awful new UI they introduced.

Not only is the new UI horrible on the eyes, it wastes space like nothing else (a big issue if you’re trying to have any sort of serious text conversation), and most importantly is incredibly hard for people with colour blindness to use. Even dumbass corporations normally make concessions for people who have disabilities of one form or another, but Microsoft have made it abundantly clear that they do not care if you’re colour blind. Nice, huh?

Here’s a little tip, Microsoft: if people aren’t willing to update to your new version and you have to force them to, maybe you’re doing something wrong. Instead of forcing the issue and making it so people have to update to your bug-ridden, awful UI, bloated mess of a new release, you could always try, I don’t know… not making shit software? (more…)