Patreon is an excellent service that lets creators earn from their work, and – with any luck and a ridiculous amount of hard work – I hope to one day be earning a living from it, alongside other income streams (because having only one is never a good plan).
Still, while Patreon is indeed excellent… boy oh boy is it also hard to figure out good marketing strategies. I’ve been there a while and, admittedly, I’ve not done a brilliant job so far. I hate marketing, hell, I think most creatives hate it, it’s a hard thing to figure out and it takes time from doing what we actually love; creating.
There’s a reason the likes of Hollywood spend millions of dollars on marketing, because they know it’s key to getting butts in seats at the cinemas. But small-time creators like me don’t have the luxury of massive budgets for marketing our works.
But market we must, if we want to get anyone to read our books, listen to our music, or play our games, so that’s why I’m writing this brief post. To talk a bit about this most vexatious of topics, to try and give you some idea of the horrors creatives go through attempting to figure this stuff out. (more…)